jQuery.fn.liScroll = function(settings) {
		settings = jQuery.extend({
			travelocity: 0.07
		}, settings);		
		return this.each(function() {
				var $strip = jQuery(this);
				$strip.addClass("newsticker")
				var stripWidth = 0;
				var $mask = $strip.wrap("<div class='mask'></div>");
				var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
				var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
				var offset = jQuery(this).offset();

				$strip.find("li").each(function(i) {
					stripWidth += jQuery(this, i).width() - 60;
				});
				
				$strip.width(stripWidth);			
				
				var totalTravel = stripWidth + containerWidth;								
				var defTiming = (offset.left + stripWidth) / settings.travelocity;

				function scrollnews(spazio, tempo) {
					$strip.animate({left: '-=' + spazio}, tempo, "linear", 
						function() {
							$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);
						}
					);
				}
				
				scrollnews(totalTravel, defTiming);				
				
				$strip.hover(function() {
					jQuery(this).stop();
				},
				function() {
					var offset = jQuery(this).offset();
					var residualSpace = offset.left + stripWidth;
					var residualTime = residualSpace / settings.travelocity;
					scrollnews(residualSpace, residualTime);
				});
		});	
};