In August 2020 Apenberg & Partner issued the "Corona forecast for the printing industry". We update this forecast with ACTUAL data from 2020, ACTUAL data from Q1 2021 and an adjusted outlook for the current year 2021. Almost one year later, it can be seen that the course has not been exactly as forecast. Nevertheless, a comparatively similar development [...]
The first part of our services on “Instruments of strategic future planning” addressed market analysis and reports that from experience, companies in general and particularly printers are better informed about their own organisation than about their market setting. Unfortunately this rarely means that these companies have adequate or even optimal knowledge of their own organisation. Yet this knowledge is also vital for the competitiveness, thus the future viability, of all printers, regardless of whether they make their money with web offset, sheetfed offset, digital printing or any combination of the three.