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The past has shown it time and again. Veritable industry crises are not only catastrophes for the printing industry, but also always spurs for extraordinary innovations. When the internet presumed to substitute digital solutions for everything printed, printers invented online printers. In less than 20 years, this species of company has managed to generate 15 per cent of industry sales [...]

The fact that everything will be different in 2020 is also reflected in the results of this year's Print Business Autumn Forecast: although a negative market development is expected by the majority, the expectations of the printing industry for 2021 are slightly more optimistic than a year ago. But while in 2019 it was the small printers who were particularly pessimistic about the future, in Corona Year No. 1 it is the large printing companies who rule out a recovery in the market.
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