Required information

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within the scope of our online offer and the associated websites, functions and contents as well as external online presences, such as our social media profile (hereinafter referred to jointly as "online offer"). With regard to the terms used, e.g. "processing" or “controller" we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Controller

Apenberg + Partner GmbH
Print Business Consultants
Ulmenstraße 21
22299 Hamburg
E-mail: welcome@apenberg.de
Imprint: https://www.apenberg.de/kontakt/impressum/
Managing director: Michael Apenberg

Types of data processed:

- Inventory data (for example, names, addresses).
- Contact data (e.g. e-mail, telephone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times). - Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (hereinafter referred to collectively as "users").

Purpose of processing

- Provision of the online offer, its functions and contents.
- Responding to contact requests and communicating with users.
- Security measures. - Reach measurement/Marketing

Terminology used

"personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier (e.g. a cookie) or to one or more specific characteristics which express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person, is regarded as identifiable. “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term covers a wide range and practically every handling of data. “Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the provision of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures ensuring that the personal data is not attributed to an identified or identifiable natural person. "Profiling " means any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or anticipate aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, conduct, whereabouts or movements of that natural person. "Controller" means any natural or legal person, public authority, agency or body which alone or jointly with others determines the purposes and means of the processing of personal data. “Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. If the legal basis is not mentioned in the data protection declaration, the following shall apply: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing in order to fulfill our services and carry out contractual measures as well as respond to inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing in order to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person necessitate the processing of personal data, Art. 6 para. 1 lit. d GDPR shall serve as the legal basis.

Safety measures

In accordance with Art. 32 GDPR, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the implementation costs and the nature, extent, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons. The measures include, in particular, the safeguarding of the confidentiality, integrity and availability of data by controlling physical access to the data as well as access to, input, transmission, securing and separation of the data concerning it. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data and the reaction to data threats. We also take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

Cooperation with contract processors and third parties

To the extent that we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing, transfer it to them or otherwise grant them access to the data, this shall only take place on the basis of a legal permit (e.g. if a transfer of data to third parties, such as to payment service providers, pursuant to Art. 6 para. 1 lit. b GDPR), if you have consented to it, if a legal obligation provides for it, or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). If we commission third parties with the processing of data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 DDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is carried out as part of the use of third party services or the disclosure or transfer of data to third parties, this shall only occur if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we shall process or allow data to be processed in a third country only if the special requirements of Art. 44 et seq. of the GDPR are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You are entitled to request confirmation as to whether the data in question will be processed and to obtain information about this data, as well as further information and a copy of the data in accordance with Art. 15 GDPR. You are entitled in accordance with Art. 16 GDPR, to request the completion of data concerning you or the correction of incorrect data concerning you. Pursuant to Art. 17 GDPR, you are entitled to demand that the relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data pursuant to Art. 18 GDPR. You have the right to demand to receive the data concerning you which you have provided to us in accordance with Art. 20 GDPR and to demand its transfer to other controllers. Pursuant to Art. 77 GDPR, you also have the right to file a complaint with the competent supervisory authority.

Right of revocation

You have the right to revoke consents granted pursuant to Art. 7 para. 3 GDPR with effect for the future.

Right to object

You may object at any time to the future processing of the data concerning you in accordance with Art. 21 GDPR. The objection may in particular be lodged against processing for the purposes of direct marketing.

Cookies and the right to object to direct advertising

We only use technically necessary cookies and no cookies for tracking purposes.

"Cookies" are small files that are stored on the user's computer. Different data can be stored in cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after the user's visit to an online service. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. The content of a shopping cart in an online shop or a login status, for example, can be stored in such a cookie. "Permanent" or "persistent" are cookies that remain stored even after the browser is closed. For instance, the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. A "Third-Party-Cookie" are cookies that are offered by other providers than the responsible person who operates the online service (otherwise, if they are only their cookies, one speaks of "First-Party Cookies"). We may use temporary and permanent cookies and explain this in our data protection declaration. If users do not wish cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. Opting out of cookies may result in functional limitations of this online service. A general objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that in this case not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or their processing restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons. According to legal requirements in Germany, storage takes place in particular for 10 years according to §§ 147 para. 1 AO, 257 para. 1 nos. 1 and 4, para. 4 HGB (German Commercial Code) (books, records, management reports, accounting records, commercial books, documents relevant for taxation, etc.) and 6 years according to § 257 para. 1 nos. 2 and 3, para. 4 HGB (German Commercial Code) (commercial letters). According to legal requirements in Austria, storage takes place in particular for 7 years in accordance with § 132 para. 1 BAO (accounting documents, receipts/accounts, accounts, receipts, business papers, statement of income and expenditure, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services which are provided to non-entrepreneurs in EU member states and for which the Mini One Stop Shop (MOSS) is used.

Business-related processing

In addition, we process contract data (e.g., subject matter of contract, duration, customer category). - Payment data (e.g., bank details, payment history) of our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Agency services

We process the data of our customers within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services. We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g., within the scope of evaluating and measuring the success of marketing measures). We do not process special categories of personal data in principle, unless they are components of a commissioned processing. Data subjects include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of such processing is to provide contractual services, billing and customer service. The legal basis for the processing results from Art. 6 para. 1 lit. b GDPR (contractual services), Art. 6 para. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that is necessary for the justification and fulfillment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties only takes place if it is required within the framework of an order. When processing the data provided to us within the framework of an order, we shall act in accordance with the instructions of the customer and the statutory requirements for order processing pursuant to Art. 28 GDPR and process the data for no other purposes than those specified in the order. We delete the data after expiration of legal warranty and comparable obligations. The necessity of storing the data is reviewed every three years; in the case of legal archiving obligations, deletion takes place after its expiration (6 years, in accordance with § 257 paragraph 1 HGB, 10 years, in accordance with § 147 paragraph 1 AO). In the case of data disclosed to us by the client within the scope of an order, we shall delete the data in accordance with the specifications of the order, generally after the end of the order.

Contractual services

We process the data of our contractual partners and interested parties as well as other clients, customers, clients, or contractual partners (uniformly referred to as "contractual partners") in accordance with Art. 6 para. 1 lit. b. GDPR in order to provide them with our contractual or pre-contractual services. The data processed, the type, scope and purpose of its processing and the necessity of its processing are determined by the underlying contractual relationship. The processed data includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g. e-mail addresses and telephone numbers) as well as contract data (e.g., services used, contract contents, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history). We do not process special categories of personal data in principle, unless they are components of commissioned or contractual processing. We process data necessary for the justification and fulfillment of the contractual services and point out the necessity of their disclosure, insofar as this is not evident to the contractual partners. Disclosure to external persons or entities takes place only when required under a contract. When processing the data provided to us within the framework of an order, we shall act in accordance with the instructions of the customer and the statutory requirements. Within the scope of using our online services, we can store the IP address and the time of the respective user action. Storage takes place on the basis of our legitimate interests, as well as the interests of users in protection against misuse and other unauthorized use. We do not pass on this data to third parties unless it is necessary to pursue our claims according to Art. 6 Para. 1 lit. f. GDPR or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c. GDPR. The data will be deleted when the data is no longer required for the fulfillment of contractual or statutory duties of care as well as for the handling of any warranty and comparable obligations, whereby the necessity of storing the data is reviewed every three years; otherwise the statutory duties of storage are applicable.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. For this purpose, we process the same data that we process within the scope of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve the maintenance of our business activities, performance of our tasks and provision of our services. The cancellation of the data with regard to contractual services and contractual communication corresponds to the data specified in these processing activities. We disclose or transmit data to the tax authorities, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers. Furthermore, on the basis of our business interests, we store information on suppliers, event organizers and other business partners, e.g. for the purpose of establishing contact at a later date. This data, which is mainly company-related, is stored permanently.

Economic analyses and market research

In order to run our business economically, to be able to recognize market trends, wishes of our contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., in order to identify the most suitable and appropriate solutions. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online services. The analyses are carried out for the purpose of economic evaluations, marketing and market research. We can take into account the profiles of registered users with information, e.g. on the services that they have used. The analyses help us to increase user-friendliness, to optimize our range of products and services, and to improve the efficiency of our operations. The analyses serve us alone and are not disclosed externally unless they are anonymous analyses with summarized values. If these analyses or profiles are person-related, they will be deleted or anonymized upon termination by the user, otherwise after two years from the conclusion of the contract. In addition, general economic analyses and general trends are prepared anonymously wherever possible.

Data protection information in the application process

We process applicant data only for the purpose and within the framework of the application procedure in accordance with legal requirements. The processing of applicant data is carried out to meet our (pre)contractual obligations within the framework of the application procedure as defined in Art. 6 Para. 1 lit. b. GDPR Art. 6 para. 1 lit. f. GDPR if the data processing e.g. in the context of legal proceedings for us becomes necessary (in Germany Art. 26 of the Federal Data Protection Act (BDSG) applies additionally). The application procedure requires that applicants provide us with the applicant data. If we offer an online form, the necessary applicant data is marked, otherwise it results from the job descriptions and basically includes personal details, postal and contact addresses and the documents belonging to the application, such as cover letter, curriculum vitae and certificates. In addition, applicants may voluntarily provide us with additional information. By submitting their application to us, applicants consent to the processing of their data for the purposes of the application procedure in accordance with the type and scope set out in this data protection declaration. Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR are voluntarily disclosed in the application process, their processing is also carried out in accordance with Art. 9 para. 2 lit. b GDPR (e.g. health data, such as severely disabled status or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9 para. 1 DSGVO are requested from applicants as part of the application procedure, their processing is additionally carried out in accordance with Art. 9 para. 2 lit. a GDPR (e.g. health data, if these are necessary to exercise the profession). Where made available, applicants may submit their applications via an online form on our website. The data will be transmitted to us encrypted according to the state of the art. Applicants can also send us their applications by e-mail. Please note, however, that e-mails are generally not sent in encrypted form and the applicants themselves must ensure that they are encrypted. We therefore cannot assume any responsibility for the transmission path of the application between the sender and reception on our server and therefore recommend using an online form or postal dispatch. Instead of applying via the online form and e-mail, applicants still have the option of sending their application by post. In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant's data will be deleted. Applicants' data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicant, deletion will take place after a period of six months so that we can answer any follow-up questions regarding the application and meet our obligations to provide evidence under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

Talent Pool

As part of the application process, we offer applicants the opportunity to be included in our " Talent Pool " for a period of two years on the basis of a consent within the meaning of Art. 6 para. 1 lit. b. and Art. 7 GDPR. The application documents in the talent pool will be processed solely within the framework of future job advertisements and the employee search and will be destroyed at the latest after the deadline. Applicants are informed that their consent to their inclusion in the Talent Pool is voluntary, has no influence on the current application procedure and that they can revoke this consent at any time for the future and declare objections within the meaning of Art. 21 GDPR.

Contact

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's details are used to process the contact inquiry and to process it in accordance with the Art. 6 para. 1 lit. b. (within the framework of contractual/pre-contractual relationships), Art. 6 para. 1 lit. f. (other requests) GDPR. User data can be stored in a customer relationship management system ("CRM system") or comparable inquiry organization. We will delete the requests if they are no longer necessary. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to the receipt and procedures described. Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. In addition, our newsletters contain information about our services and us. Double opt-in and logging: The subscription to our newsletter takes place using a so-called double opt-in procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with another person's e-mail address. The subscriptions to the newsletter are logged in order to be able to verify the subscription process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. The changes to your data stored with the shipping service provider are also logged. Registration data: In order to subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name in the newsletter in order to address you personally. The dispatch of the newsletter and the performance measurement associated with it are based on the consent of the recipients pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Art. 7 para. 2 no. 3 UWG [German Unfair Competition Act] or, if consent is not required, on our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lit. f, DSGVO in conjunction with Art. 7 para. 3 UWG [German Unfair Competition Act]. The logging of the registration procedure is carried out on the basis of our legitimate interests pursuant to the provisions of Art. 6 para. 1 lit. f GDPR. Our interest is in the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of users, and also allows us to provide evidence of consent. Cancellation/revocation - You may cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to unsubscribe the newsletter at the end of each newsletter. We may store the unsubscribed e-mail addresses for a period of up to three years based on our legitimate interests before deleting them in order to provide evidence of prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Newsletter - Mailchimp

The newsletters are sent by the mail service "MailChimp", a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the mail service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The mail service provider shall be appointed on the basis of our legitimate interests pursuant to the provisions of Art. 6 para. 1 lit. f GDPR and an order processing agreement pursuant to Art. 28 para. 3 lit 1 GDPR. The mail service provider can use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the mail service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

Newsletter - Success measurement

The newsletters contain a so-called "web-beacon", i.e. a file the size of a pixel, which is retrieved from our server when the newsletter is opened or, if we use a mail service provider, from its server. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are collected. This information is used for the technical improvement of the services on the basis of technical data or target groups and their reading habits on the basis of their access points (which can be determined using the IP address) or access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. It is, however, neither our endeavor nor, if used, that of the mail service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled.

Hosting and e-mailing

The hosting services used by us serve the provision of the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services that we use for the purpose of operating this online service. Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors to this online service on the basis of our legitimate interests in the efficient and secure provision of this online service pursuant to Art. 6 para. 1 lit. f GDPR in connection with Art. 28 GDPR (conclusion of contract processing agreement).

Collection of access data and logfiles

We, and/or our hosting provider, collect data about each access to the server on which this service is located (so-called server logfiles) on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR. Access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider. Logfile information is stored for security reasons (e.g. for the clarification of abuse or fraudulent actions) for a maximum period of 7 days and then deleted. Data, whose further storage is required for evidential purposes, is excluded from deletion until final clarification of the respective incident.