Philip Morris Case Study
In most cases, printers supply the packaging for the consumer goods industry. Philip Morris International chose a different path and developed a hybrid digital press – because the actual service providers were unable to do so.
Hybrid distribution in practice
Hybrid distribution in practice: The classic cold calling has had its day disused. How do successful print businesses sell their products? Traffic Print Online Solutions GmbH relies on a hybrid model. The sales force is exclusively reserved for complex projects. The success shows hard figures.
A mega project called “ROSA”: food packaging rethought
From the idea to the test phase of the production, the consulting team of Apenberg & Partner has accompanied “ROSA” in its development, helped in negotiations and steered the project towards commercial production.